Month: February 2025

Casino loyalty programs have transformed substantially over the time, evolving from straightforward punch cards to advanced digital platforms. These programs are created to compensate players for their loyalty, offering various benefits such as free play, meals, and exclusive access to events. According to a 2023 report by the American Gaming Association, nearly 80% of casino guests take part in loyalty programs, underscoring their significance in customer loyalty. One remarkable individual in the casino loyalty realm is Jim Murren, former CEO of MGM Resorts International. Under his guidance, MGM improved its loyalty initiative, M Life Rewards, which now integrates mobile technology…

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Man-made Smartness (AI) is overhauling the casino sector by optimizing operations, improving consumer interactions, and upgrading safety measures. In 2023, a document by Deloitte emphasized that AI tools could boost functional efficiency by up to 30%, enabling casinos to better manage resources and improve service provision. One prominent figure in this change is David Baazov, the ex- CEO of Amaya Gaming, who has been expressive about the capability of AI in betting. You can monitor his views on his LinkedIn account. In 2022, the Venetian Resort in Las Vegas adopted AI-driven metrics to customize marketing plans, leading in a 15%…

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